Lessons on driving innovation

Written by Tobias Straube for the Blog of the Hult International Business School

Creating innovation in companies is more than just a set of management tools. Innovation management is only successful if the leadership is able to adapt its role; applying agile methods focused on tangible results; supporting and attracting certain personality traits of employees. If however, we understand innovation as a managerial approach in the narrow sense, then companies are likely to follow the same fate as some people on the Melanesian island.

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